It seems like almost everyone is on social media today. Healthcare has been slow to adopt social media due to HIPPA and other regulations when it comes to privacy. Healthcare organizations should have a presence on social media. Social media is a great tool to connect and engage with potential customers, patients, and industry experts. Here are some of the key findings of how patients and healthcare providers are using social media:
- More than 40% of consumers say that information found via social media affects the way they deal with their health
- People choose social health for emotional tech support, instant gratification, and comprehensive coverage
- 18-24 year olds are twice as likely than 45-54 year olds to use social media for health-related discussions
- Over 1500 US hospitals have official accounts on various social networking sites
- Nearly 5,000 US health organizations have social media accounts
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Source: Allied Health World